The Hazards of Business Blogging

In order to cultivate a worthwhile online identity, business bloggers should hit the same strong points every time they publish content: write well, talk about the business, engage your readers, and stay on topic. However these simple guidelines often elude business bloggers who have little to no experience blogging. While it would be ideal for inexperienced writers to contract freelance writers or guest posters to generate great content, this is a luxury few can afford. Business bloggers would do well to pay attention to how and what they write in order to expand the reach of their enterprise. Great content can lead to great business, but it seems like the majority of business bloggers avoid this truth. Instead, the web is flooded with business blogs putting out weak content just for the sake of having something to show for their business online. Don’t be part of the bland majority; put some time into your business blog. Watch out for these unprofessional blogging habits as your evaluate your blogging skills.

Inattention to Detail

Sloppy writing and inattentiveness pose the biggest problem for business bloggers. For inexperienced writers, it’s massively tempting to write out a post and hastily publish it just for the sake of having new content on your blog for readers to view. But the repercussions of poorly written content could yield dire consequences. From a business perspective, imagine how it would look if a potential client or customer came across your business’s blog only to find posts riddled with typos and basic grammar mistakes. It’s highly unlikely that the person in question would give your business the benefit of the doubt and investigate your services further. Poorly written blog posts—like anything poorly made—reflect a lack in professionalism that turns away interested parties.

How to fix it: Read through every post (silently and aloud) and check for spelling before you publish it to your blog. If a sentence doesn’t sound right, get rid of it or think of a new way to say what you mean.

Deeply Opinionated Writing

Remember that as the blogger for a business you’re implicitly representing the ideals and standards of that business. As the blogger for your business, you’re something of an unofficial spokesperson for your business’s online presence—anything you say will ultimately reflect back on the business. As the unofficial spokesperson, you must be very careful about what you say on the business’s blog. Inserting your own opinions (political, industry-related, moral, etc.) on any issue could attract unwanted attention towards your business. Opinionated writing can offend readers and distract from the central message of your business.

How to fix it: Edit your posts for “I” statements, like “I think this product is the future…” or “In my opinion, the company had to right to do that.” Maintain a professional and neutral tone in all your writing.

Uninformed Posts

Proper research can make all the difference in an otherwise run-of-the-mill blog post. If you’re writing a post about the latest industry statistics related to your business, make sure that you get the facts straight from reliable sources. Business blog posts lacking basic research will ultimately show the writer (and the business by extension) as uninformed, oblivious, and ultimately unprofessional. Avoid blogging about subjects with which you’re unfamiliar just for the sake of having a post. Even if it has less content, your business blog will be better off without vague posts on subjects that you don’t fully grasp.

How to fix it: Only consult trusted sources for your industry information and avoid making broad generalizations on topics where you fell uninformed. Write about what you know!

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